Serpstat Review
A comprehensive review of Serpstat's features, pricing, strengths, and limitations.
Serpstat Overview
Serpstat is a growth-focused SEO platform that offers a comprehensive suite of tools for keyword research, competitor analysis, backlink analysis, and site auditing. Originally launched in 2013 in Ukraine, Serpstat has grown into a popular all-in-one SEO solution used by businesses and digital marketers worldwide.
What makes Serpstat stand out is its balance of affordability and functionality. The platform provides access to an extensive database covering over 230 million keywords and 980 million domains across 200+ countries, all at a price point that's significantly lower than industry leaders like Semrush and Ahrefs.
Serpstat is designed to be accessible for teams of different sizes, from solo entrepreneurs to large agencies. Its modular approach allows users to select the specific features they need while providing reasonable usage limits across all plan tiers. This flexibility makes it particularly appealing for growing businesses looking to maximize their SEO budget.
Key Features
Keyword Research
Comprehensive keyword discovery with search volume, difficulty, and SERP features across multiple countries.
Competitor Analysis
Analyze competitors' keywords, backlinks, and content strategies to identify opportunities and gaps.
Site Audit
Identify and fix technical SEO issues with detailed reports, error prioritization, and actionable suggestions.
Backlink Analysis
Monitor your backlink profile and analyze competitors' link building strategies with comprehensive metrics.
Rank Tracking
Monitor keyword positions over time with location-specific tracking, SERP features, and competitor comparison.
PPC Analysis
Research paid search strategies with competitor ad copy analysis, keyword suggestions, and budget planning.
Text Analysis
Evaluate content relevance and optimize on-page SEO with keyword density analysis and recommendations.
Reporting
Create customizable reports with white-label options, automated scheduling, and shareable dashboards.
API Access
Integrate Serpstat data with your own applications and dashboards through the API (higher-tier plans).
Serpstat in Action
Keyword Research Dashboard
Domain Analysis Dashboard
Backlink Analysis Tool
Site Audit Dashboard
Serpstat Pricing
Serpstat offers a tiered pricing structure with plans designed to accommodate various user needs and budget constraints. Each plan includes access to all core features with varying usage limits based on the tier. Annual subscriptions are available at a discounted rate.
Plan A
For freelancers & beginners
- 4,000 searches per day
- 15,000 results per report
- 5 projects
- 1,500 tracked keywords
- 10,000 pages to crawl
- API access
Plan B
For small teams & businesses
- 5,000 searches per day
- 30,000 results per report
- 10 projects
- 3,000 tracked keywords
- 30,000 pages to crawl
- Limited API access
Plan C
For growing agencies
- 8,000 searches per day
- 60,000 results per report
- 25 projects
- 7,500 tracked keywords
- 100,000 pages to crawl
- Full API access
Note: Serpstat also offers Plan D and Plan E for larger agencies and enterprises with increased limits and custom options. A free plan with limited functionality is available for testing the platform.
Pros & Cons
Pros
- Excellent value for money with comprehensive features at a lower price point
- User-friendly interface with intuitive navigation and visualization
- Strong keyword clustering and grouping capabilities
- Solid competitor research features with gap analysis
- Flexible pricing structure with good limits even on lower-tier plans
- Responsive customer support with helpful documentation
- Regular platform updates and feature improvements
Cons
- Database not as extensive as premium competitors like Ahrefs or Semrush
- Backlink data may be less comprehensive for certain regions
- Rank tracking updates less frequently than some specialized tools
- Limited API access on lower-tier plans
- Some features have a steeper learning curve for beginners
- Data coverage can vary significantly across different countries
How Serpstat Compares
Serpstat vs Semrush
While Semrush offers a more comprehensive marketing suite with deeper data and broader functionality, Serpstat provides a more affordable alternative with strong core SEO features. Semrush excels in content marketing, PPC analysis, and social media tools, while Serpstat delivers solid keyword research and competitive analysis at a significantly lower price point.
Choose Serpstat if you:
- Have budget constraints but need core SEO features
- Focus primarily on keyword research and site auditing
- Need strong keyword clustering capabilities
- Want a more accessible price point for growing teams
Choose Semrush if you:
- Need the most comprehensive marketing toolkit
- Require advanced content marketing features
- Want extensive PPC and social media capabilities
- Need the largest possible keyword and backlink database
Serpstat vs Ahrefs
Ahrefs is the industry leader in backlink analysis with the most comprehensive link database available, while Serpstat offers a more affordable solution with balanced SEO features. Ahrefs provides deeper insights into competitors' link building strategies and content performance, while Serpstat excels in providing good value for teams on a budget.
Choose Serpstat if you:
- Need a cost-effective SEO platform
- Focus more on keyword research than link building
- Value keyword clustering and content suggestions
- Want higher usage limits at a lower price point
Choose Ahrefs if you:
- Prioritize backlink analysis and link building
- Need the most comprehensive backlink database
- Want best-in-class content explorer features
- Require more detailed technical SEO analysis
Our Verdict
Serpstat stands out as an excellent value proposition in the competitive SEO tool marketplace. While it may not match the data depth of industry giants like Semrush or Ahrefs, it delivers an impressive range of functionality at a significantly lower price point, making it an attractive option for budget-conscious teams and growing businesses.
The platform's strongest assets are its keyword research capabilities, competitor analysis features, and intuitive user interface. The keyword clustering tool in particular deserves special mention for helping content creators organize their keyword strategy efficiently. The site audit feature provides actionable insights for improving technical SEO performance, with well-organized reports that prioritize issues effectively.
Where Serpstat falls slightly short is in the depth and freshness of its backlink data, particularly in less mainstream markets. While the backlink analysis tools are competent, they don't quite match the comprehensiveness of specialized link research platforms. Similarly, while the rank tracking functionality is solid, it doesn't update as frequently as some dedicated rank monitoring solutions.
We recommend Serpstat for:
- Small to medium-sized businesses with budget constraints
- Digital marketing teams focused primarily on keyword research and on-page SEO
- Agencies looking for a cost-effective solution to manage multiple clients
- Content creators who value keyword clustering and organization features
For teams and businesses that need a solid all-around SEO platform without the premium price tag of market leaders, Serpstat offers an excellent balance of functionality, usability, and affordability. Its continuous improvement and responsive development team suggest that the platform will continue to evolve and enhance its competitive position in the SEO tools landscape.